Wisconsin Vape Shops Face Uncertainty Under New Law

A new Wisconsin state law that took effect on September 1st is causing significant disruption for vape shop owners, who worry it could force them out of business. The law requires retailers to stock only vaping products that have been officially approved by the U.S. Food and Drug Administration (FDA), with non-compliance risking fines of $1,000 per day. While supporters say the law protects consumers, many retailers report a devastating impact on their inventory and sales.

Brett Huber, manager of Cents smoke shop in Milwaukee, stated his store lost over one-third of its inventory overnight. He had to pull best-selling items off the shelves, resulting in “tens of thousands of dollars” in wholesale cost losses, as there are no buyback programs from suppliers. “We are going to have a lot of unhappy people,” he said.

Tyler Hall, president of the industry group Wisconsinites for Alternatives to Smoking and Tobacco (WISCOFAST) and a vape shop owner in Green Bay, reported an 80% drop in sales since the law’s enforcement. WISCOFAST filed a federal lawsuit in June to block the law, but a judge recently denied their request for an injunction. Hall contends the law creates a “monopoly on the market” for the few FDA-approved products and that small businesses had “no seat at the table” during its creation. WISCOFAST has filed an appeal of the recent ruling.

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Matthew Ma

Marketing at Ecigator

With over a decade of experience in the e-cigarette industry, Matthew Ma is a seasoned expert in both the manufacturing and usage aspects of vaping products. His extensive background has provided him with a deep understanding of the intricacies and evolving dynamics of e-cigarettes.

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