Innovation, Not Bans: Key to Smoke-Free Europe by 2040
Europe’s ambitious goal of becoming smoke-free by 2040 is drifting out of reach under current tobacco control strategies, according to experts gathered at a recent Brussels event hosted by We Are Innovation. The global network, promoting evidence-based public health approaches, concluded that without embracing harm-reduction technologies like vapes, nicotine pouches, and heated tobacco, the European […]
