Richmond-upon-Thames has achieved the second-lowest smoking rate in England (5.3%) largely through its effective “Swap to Stop” scheme. By providing free vape starter kits and behavioral support to adult smokers, the council has successfully engaged residents, achieving a 58% quit rate among participants. The program emphasizes vaping as a key harm-reduction tool.
Key Takeaways:
- Record Low: Smoking prevalence in Richmond has dropped to just 5.3%.
- High Success Rate: 58% of residents using the service successfully quit smoking.
- Harm Reduction: Vaping is endorsed as a significantly less harmful alternative to cigarettes.
- Financial Savings: Quitting can save residents approximately £3,500 annually.
