President Donald Trump has reportedly signed off on a plan to fire Food and Drug Administration Commissioner Marty Makary. This looming dismissal stems from severe clashes over Makary’s reluctance to quickly approve new fruit-flavored vapes, highlighting Trump’s push to fulfill his 2024 campaign promise to “save flavored vaping.”
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On May 7, 2026, the U.S. Food and Drug Administration (FDA) announced a massive operational overhaul, integrating advanced artificial intelligence and unified data platforms to accelerate regulatory science. This technological leap coincides with a major update from the Center for Tobacco Products (CTP), which confirmed that new efficiencies have already drastically reduced premarket tobacco product application (PMTA) review times.
Read moreThe Food and Drug Administration (FDA) has officially authorized the first fruit-flavored e-cigarettes for adult smokers. This major policy shift under the Trump administration follows intense industry lobbying and aims to offer adult smokers alternatives, despite anticipated backlash from health organizations.
Read moreSeven independent vape liquid manufacturers have taken the Food and Drug Administration (FDA) to the Fifth Circuit Court of Appeals, challenging the agency’s blanket denial of flavored vape products. This legal showdown centers on whether the FDA unlawfully imposed a strict “comparative efficacy” standard without prior public notice, effectively banning non-tobacco flavors.
Read moreThe Trump administration and HHS Secretary Robert F. Kennedy Jr. are actively pushing the Food and Drug Administration (FDA) to reverse its prohibitionist stance and allow more flavored vaping products on the market to aid smoking cessation.
Read moreOn March 9, 2026, the FDA’s Center for Tobacco Products issued new draft guidance for flavored ENDS PMTAs. The directive mandates a higher evidentiary burden for fruit and dessert flavors, requiring manufacturers to definitively prove adult cessation benefits outweigh youth initiation risks to secure legal US market authorization.
Read moreThe U.S. Food and Drug Administration continues its cautious approach to the vaping market by licensing a new age-gated device while maintaining strict limits on non-tobacco flavors.
Read moreThe Food and Drug Administration (FDA) has officially signaled a strategic shift in its vaping enforcement, opening the door for e-cigarette flavors that appeal specifically to adults. In a document released Monday, the agency proposed authorizing vapes in mint, coffee, tea, and spice profiles (such as cinnamon or clove), while maintaining a strict ban on the fruit and candy flavors that fueled the youth “epidemic.” This move aims to provide “safer nicotine alternatives” for adult smokers while addressing the 70% market share currently held by illicit, unregulated Chinese suppliers.
Read moreThe U.S. Food and Drug Administration (FDA) has released a new two-page handout designed to clarify the oversight process for e-cigarette and vape products introduced to the U.S. market on or after February 15, 2007. Acknowledging the complexity of these regulations, the FDA emphasizes that the primary responsibility lies with manufacturers and importers to secure authorization before selling their products.
Read moreOver the last decade, the U.S. Food and Drug Administration (FDA) has faced mounting criticism for its regulatory stance on vaping, particularly its aggressive policing of flavored products. Critics argue this approach has created a “regulatory moat” that inadvertently protects the combustible cigarette market while leaving adult smokers with fewer, less appealing alternatives to quit. The result, they say, is a thriving gray market for unregulated vapes and a missed opportunity for public health.
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