The Tobacco Industry’s Smokeless Pivot: Heated Tobacco and Nicotine Pouches Reshape the Market
As cigarette smoking continues its decades-long decline in many Western societies, the tobacco industry is undergoing a profound transformation, pivoting its strategy towards “smokeless” or “smoke-free” products. The core of this shift lies in a simple but powerful premise: “Nicotine causes the addiction, the combustion of tobacco kills.” By dissociating nicotine delivery from the harmful […]
