Denver Voters Approve Flavored Tobacco & Vape Ban
Denver voters have decisively approved a ban on the sale of flavored tobacco and nicotine products within the city, retaining a controversial ordinance passed by the City Council. With 72% of votes tallied in favor of Referendum 310 on Tuesday, the ban is set to move forward, marking a significant public health decision for the city.
Supporters, including the Campaign for Tobacco-Free Kids, celebrated the victory as a critical measure to protect children from nicotine addiction. They argue that candy-like flavors such as “strawberry mango” and “rainbow candy” are specifically designed and marketed to lure young people into using tobacco and vaping products. “With four out of five kids who use tobacco starting with a flavored product, this result is critical,” said Jodi Radke, a regional director for the campaign.
Opponents, including local tobacco shop owners and industry groups, conceded the race, warning that the ban will force approximately 100 small vape businesses to close, decrease city tax revenue, and restrict legal choices for adults. They also raised concerns that it could inadvertently push consumers towards an unregulated black market or back to more harmful traditional cigarettes.
The ordinance, which had been on hold pending the vote, outlaws the sale of all flavored tobacco and nicotine products, including menthol cigarettes and flavored vapes, with an exemption for hookah tobacco. Enforcement is expected to begin in mid-to-late November after the election is certified. Businesses that violate the ban will receive a warning for a first offense, followed by a 30-day suspension of all tobacco sales for a second violation. The campaign was heavily funded, with proponents raising nearly $6.5 million, the vast majority from billionaire Michael Bloomberg.
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